Top 10 Best Business Books to Read

While every company is different, many of the problems they face are predictable. As a result, the books on this list address fundamental insights that can benefit any CEO, founder, or entrepreneur. You’ll be better prepared to capitalize on future business opportunities while avoiding potential pitfalls if you read each one.

Best Business Books 2023

Those who read at least seven business books per year earn more money, according to Sales & Marketing Executives International.

In fact, they earn 2.3 times as much as people who read only one book per year.

Reading is one of the most common habits of successful people. You might notice that they have a bookshelf full of books that have inspired them. They do this to honor the books that taught them the secrets to their success.

Books promote self-education, self-improvement, and achievement. Entrepreneurs read books to learn marketing secrets and gain business strategy advice, as well as to develop necessary skills and gain new business ideas and motivation. The trick is that successful people read very selectively, choosing books for education rather than entertainment.

It can be difficult to choose the best business books worth reading if you aren’t yet in Forbes’ top ten. Nonetheless, each book you choose becomes your free but powerful tool for developing skills that influence the way you do business and, thus, your success. The science of reading explains why an ultra-successful entrepreneur is one who reads.

Read on to learn more about the best business books to read :

The Lean Startup by Eric Ries

Although this book is intended for new enterprises, it covers a problem that many companies face. Teams frequently put a lot of time and effort into developing a new product or service before testing the concept with actual clients. And this often results in a lot of time, effort, and money being squandered creating a product that doesn’t appeal to buyers.

This book offers a different strategy. The importance of recognizing early assumptions in a product or service proposal is emphasized. Additionally, it offers resources for swiftly and affordably verifying those presumptions.

It’s essential reading for small firms and huge corporations who want their teams to function more like start-ups.

The Innovator’s Dilemma by Clayton Christensen

This book is a bestseller by famous author Clayton M. Christensen about disruptive innovation.

The most well-known thought leaders in the world, including Malcolm Gladwell and Steve Jobs, have cited his work. Innovation specialist Clayton Christensen demonstrates how even the most exceptional businesses may do everything right and still lose market leadership in this timeless bestseller, one of the most influential business books of all time.

Christensen outlines why the majority of businesses miss out on emerging innovation waves. He asserts that, regardless of the industry, a profitable business with well-established products would be passed over unless managers know when and how to renounce conventional management methods.

The Innovator’s Dilemma provides you with a set of guidelines for taking advantage of the phenomenon of disruptive innovation by using both the successes and failures of top firms as examples.

No manager, leader, or entrepreneur should be without The Innovator’s Dilemma because it is insightful, persuasive, and constantly cited as one of the most important business concepts ever.

the innovators dilemma

Hacking Growth by Sean Ellis & Morgan Brown

Teams made up of employees are frequently formed by business leaders according to the task that each team does. For instance, the product development department might work in a different location as a separate entity from the marketing department. The end outcome is divisional silos that isolate experts.

Unfortunately, this makes it difficult for teams to see and take advantage of business improvement possibilities right away. Every proposal or concept must go via several departments before being investigated. Additionally, this bureaucracy may lead the organization’s progress to stall out completely.

The significance of creating cross-functional growth teams is discussed in this book. To more successfully take advantage of important business opportunities, such as client acquisition, activation, retention, and monetization, different expertise is being brought together. Increased innovation, teamwork, and organizational adaptability are the results.

Crossing the Chasm by Geoffrey A. Moore

The handbook for marketing cutting-edge goods to wider markets has been updated and reworked with fresh knowledge about high-tech marketing realities.

Geoffrey A. Moore demonstrates in Crossing the Chasm that there is a significant gap between the early adopters and the early majority in the Technology Adoption Life Cycle, which starts with innovators and progresses to early adopters, early majority, late majority, and laggards. Early adopters are willing to make sacrifices in order to get an edge, but the early majority waits until they are certain that the technology genuinely increases productivity. To bridge this gap and ultimately speed up acceptance across all segments is the task facing innovators and marketers.

With dozens of new instances of triumphs and failures, new tactics for marketing in the digital age, and Moore’s most recent insights and discoveries, this third edition updates Moore’s classic work. Additionally, he adds two brand-new appendices: the first links the concepts from Crossing the Chasm to the research that was later published in Inside the Tornado, and the second showcases his most current, ground-breaking work on technology adoption models for high-tech consumer markets.

crossing the chasm

Start with Why by Simon Sinek

Learn about the book that has millions of followers on TikTok and formed the basis of one of the most watched TED Talks ever, with over 56 million views to date. Simon Sinek launched a movement more than ten years ago that encouraged millions to seek meaning at work and to consider the WHY of their business. Since then, his ideas have had a profound impact on millions of people, and they are still valid and pertinent today.

START WITH WHY asks (and provides answers to) the following: Why are certain people and organizations more creative, influential, and successful than others? Why do some people garner more support from both clients and staff? Why are there so few people who can consistently replicate their achievement, even among the successful?

Although Steve Jobs, the Wright Brothers, and Martin Luther King Jr. had few things in common, they all began with WHY. They came to the conclusion that until people get the motivations behind a movement, idea, or product, they won’t completely buy into it.

The book START WITH WHY demonstrates that the leaders who have had the biggest impact on the world share a common way of thinking, acting, and communicating that is the complete opposite of how everyone else operates. This strong concept, which Sinek refers to as The Golden Circle, offers a foundation on which organizations can be established, movements can be led, and individuals can be motivated. And WHY is where it all begins.

Blue Ocean Strategy by W. Chan Kim & Renee Mauborgne

It’s quite easy to slip into the trap of becoming fixated on the rivalry. Many companies put a lot of effort into using the same core product, general strategy, and target market as their competitors. Unfortunately, this strategy frequently creates a sea of brutal competition that eats away at profit margins and restricts expansion.

This well-known book presents an alternative strategy. By creating an uncontested market environment, it offers the structures and tools necessary to render the competition obsolete. Doing this may provide clients with outstanding value while making a sizable profit.

blue ocean strategy

The 22 Immutable Laws of Marketing by AI Reis & Jack Trout

In the face of intense rivalry, brands frequently struggle to differentiate out. Even though their goods are distinctive, prospective clients frequently have trouble appreciating the distinctions. Their brand is consequently frequently regarded as just another choice in the market.

You can position your business as the go-to choice in your product category with the help of this timeless book. It describes how consumers make decisions about brands and what you should do to make your brand recognizable and alluring. I recommend this quick yet impactful read to anyone with an interest in business or marketing.

Friction by Roger Dooley

Friction is anything that unnecessarily makes the lives of potential clients, customers, or even staff more difficult. For instance, anything that makes it challenging for customers to acquire something, receive it, or use it completely. And all forms of business contacts can experience this kind of difficulty.

This book explores strategies for addressing ambiguity, reducing stages, and reducing confusion. This is crucial because when something is simple, more people engage in it. Additionally, they are more prone to ignore or give up on something when it is challenging.

So it’s crucial to find and eliminate friction if you want to enhance sales, customer engagement, and things like word-of-mouth recommendations. This applies to both goods and services and internal corporate procedures.


The Language of Trust by Michael Maslansky

People are more doubtful than ever today. Over the years, organizations, governments, and corporations have burned a lot of people. Many people have also worked for companies that have exploited the confidence of their clients and workers.

As a result, doing the right thing is no longer sufficient for corporate executives. Even the noblest intentions may be viewed as the product of hidden goals. So if we want to overcome doubt and engage others on a deeper level, we must learn how to communicate effectively.

How to interact with people on their terms is the main theme of this book. In the era of social media, when erroneous information spreads more quickly than ever, it is a necessary read. Corrections made after the fact also don’t significantly alter peoples’ original perceptions.

Measure What Matters by John Doerr

John Doerr met with the founders of a start-up in the fall of 1999 after making his largest career investment of $12.5 million to them. There was no true business model, but Larry Page and Sergey Brin possessed incredible technology, entrepreneurial zeal, and lofty goals. Google’s founders, Larry Page and Sergey Brin had to develop the ability to set difficult goals while still managing their workforce if they wanted to change the world (or even just live). To fail quickly, they would need to know when to abandon futile ventures. Additionally, they required timely, pertinent data to monitor their development and gauge what really mattered.

They learned about Objectives and Key Results, a tried-and-true method for operating excellence, from Doerr. When Andy Grove, known as “the greatest manager of his or any era,” oversaw the best-run business Doerr had ever seen, he first learned about OKRs in the 1970s while working as an engineer at Intel. Later, Doerr shared Grove’s invention with more than fifty companies while working as a venture capitalist. The method worked everywhere it was faithfully applied.

In this goal-setting system, objectives describe what we hope to accomplish; key results describe how those top priorities will be achieved with concrete, quantifiable activities over the course of a predetermined period of time. The organization as a whole is aware of everyone’s objectives, from entry level employees to the CEO.

measure what matters

Final Words

If you want to advance your career or business, any of these best-sellers can help you get there. Books on our list can help you gain insight into the minds of successful businesspeople and learn from their hard-earned wisdom.

This list is a great place to start if you want to improve your business skills. However, there are numerous insightful business books available that can help you delve deeper into any topics of interest to you. We hope this list of best business books to read will be helpful for you to find the best book to read for your needs.

Frequently Asked Questions (FAQs)

What is the Importance of Business Books?

Business books provide firsthand knowledge of how someone else overcame the same challenges you are facing. They have the ability to teach tricks and spark ideas. They can demonstrate new ways of living or thinking, provide a new perspective, or provide much-needed motivation.

Is it Important to Read Business Books?

A LOT. Those who read at least seven business books per year earn more money, according to Sales & Marketing Executives International. In fact, they earn 2.3 times as much as people who read only one book per year. Reading is one of the most common habits of successful people.

What Do Business Books Teach You?

There are numerous advantages to reading business books, including 1) Expand your business vocabulary; 2) Introduce you to common business concepts and philosophies 3) Broaden your horizons 4) Question your beliefs 5) Introduce you to insights and ideas that have the potential to be worth millions of dollars in the future.

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